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商品編號: 9-703-513 出版日期: 2003/04/24 作者姓名: Anand, Bharat N.;Cantillon, Estelle S. 商品類別: Other 商品規格: 11p 再版日期: 2004/01/14 地域: 產業: Music 個案年度: 1999 - 2003
商品敘述:
Discusses the impact of the Internet on the music industry from 1990 through 2003. Discusses the technology, new business models, and record companies'' moves. Provides the necessary background to discuss such matters as well as to assess the strategies of the five major record companies--Sony, BMG, Warner, EMI, and Universal. Ends with the question of whether the music industry will survive and with arguments from both camps.
涵蓋領域:
Business models;Internet
相關資料:
Case Teaching Note, (5-704-431), 9p, by Bharat N. Anand, Estelle S. Cantillon
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